Fake It ‘Til You Make It


Sucking up to advertisers and a big dose of hypocrisy are the two main ingredients in any fashion magazine. We know it and we look the other way so we can enjoy beautiful pictures of beautiful clothes.

However, Glenda Bailey’s new campaign “Fakes Are Never In Fashion” really takes the cake. As editor of Harper’s Bazaar, she must know that her magazine will always be an also-ran to Anna Wintour’s Vogue. So it’s actually quite genius that Glenda’s people have come up with an advertiser incentive that plays right into the designer’s sense of intellectual superiority by denouncing the child labor, drug trafficking and terrorism that they suppose come part and parcel with luxury knock-offs.

What we want to know is, what exactly is a counterfeit in Glenda’s eyes? Is it counterfeit just because its sold on the streets? What about Versace’s interpretation of a Chanel quilted bag? What about Tom Ford copying his Gucci designs when he went to YSL? What about Marc Jacobs’ whole career? I’m guessing that “fake” only applies to designers who don’t advertise with Bazaar.

Do designers have their heads so far up their own backsides that they don’t realize that any exposure is good exposure? That a woman who spends $20 on a fake Coach won’t ever buy the real thing for $500? And don’t even get us started on unfair labor laws in the European factories design centers where most luxury goods are made. Some of the people who work on a genuine Louis Vuitton bag makes less than the ticket price in an entire year!


One response to “Fake It ‘Til You Make It

  1. bravo!,its faux-really or otherwise known as putting on your best face…………DJ

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s